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Share | Posted on Friday 20th, October 2017.
Wega launches new communications campaign
Wega Macchine per Caffè is once again attending HOST, the international fair for the hospitality profession and
world leader in the Horeca sector.
Now in its 40th edition, the fair will be held from 20 to 24 October in the pavilion of the Fiera Milano exhibition
centre in Rho.
On show in the Wega exhibition space (pavilion 24, stand D52 - D60) will be the company’s leading machines.
The Wega factory in Susegana, in the Veneto region of Northern Italy, covers an area of over 20,000 square
metres, making it the biggest single coffee machine factory in the world.
The position of honour will be reserved for the My Concept machine, the flagship machine of the Green Line
range and the ultimate in energy saving and Wega technology. With its innovative functions, including the ability
to store different settings and communicate with mobile devices, this completely customisable coffee machine
aims to meet customers’ needs.
Visitors will also be able to get up close and personal with the young, funky IO with its vibrant colours, a neon
take on the Italian flag; the Polaris, a high-performance machine with futuristic bodywork enhanced by LED
lights on its side panels; the Vela Vintage, a real cult object for baristas who still prefer to prepare coffee using a
lever-operated machine; and the beautiful yet functional Mininova Classic, which brings elegance and versatility
to any space, acting as a decorative object.
At the Milan fair, Wega Macchine per Caffè will also launch its new visual communications programme “Wega
Dreamers”, designed to showcase the brand and its different collections, conveying the values of the Wega
offering through words and images.
An extremely evocative and emotional campaign which plays on a single theme, dreams, as Paolo Nadalet,
Managing Director of Wega, says: “Dreams are part of life. They complete it. Who has never had a dream and
tried to make it come true? Dreams inspire us, they make the present more alive, more real for us. That’s why
we chose people who in their lives have taken a chance on a dream in order to achieve their goals, to turn their
dream into real life. Women and men who have decided to pursue excellence, creating exceptional stories. Just
like we do at Wega. And for each person we have tied in a value that best expresses their personality and at the
same time represents the characteristic which makes each of the seven Wega collections unique.”
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Pagina
Foglio
20-10-2017
Codice abbonamento: 089504
Host Pag. 176
20/10/2017
Stampa Estera
International Press
Foglio Sheet 1/1
Subscribe Advertise Contact About Home
Search
Share | Posted on Friday 20th, October 2017.
Wega launches new communications campaign
Wega Macchine per Caffè is once again attending HOST, the international fair for the hospitality profession and
world leader in the Horeca sector.
Now in its 40th edition, the fair will be held from 20 to 24 October in the pavilion of the Fiera Milano exhibition
centre in Rho.
On show in the Wega exhibition space (pavilion 24, stand D52 - D60) will be the company’s leading machines.
The Wega factory in Susegana, in the Veneto region of Northern Italy, covers an area of over 20,000 square
metres, making it the biggest single coffee machine factory in the world.
The position of honour will be reserved for the My Concept machine, the flagship machine of the Green Line
range and the ultimate in energy saving and Wega technology. With its innovative functions, including the ability
to store different settings and communicate with mobile devices, this completely customisable coffee machine
aims to meet customers’ needs.
Visitors will also be able to get up close and personal with the young, funky IO with its vibrant colours, a neon
take on the Italian flag; the Polaris, a high-performance machine with futuristic bodywork enhanced by LED
lights on its side panels; the Vela Vintage, a real cult object for baristas who still prefer to prepare coffee using a
lever-operated machine; and the beautiful yet functional Mininova Classic, which brings elegance and versatility
to any space, acting as a decorative object.
At the Milan fair, Wega Macchine per Caffè will also launch its new visual communications programme “Wega
Dreamers”, designed to showcase the brand and its different collections, conveying the values of the Wega
offering through words and images.
An extremely evocative and emotional campaign which plays on a single theme, dreams, as Paolo Nadalet,
Managing Director of Wega, says: “Dreams are part of life. They complete it. Who has never had a dream and
tried to make it come true? Dreams inspire us, they make the present more alive, more real for us. That’s why
we chose people who in their lives have taken a chance on a dream in order to achieve their goals, to turn their
dream into real life. Women and men who have decided to pursue excellence, creating exceptional stories. Just
like we do at Wega. And for each person we have tied in a value that best expresses their personality and at the
same time represents the characteristic which makes each of the seven Wega collections unique.”
First Name *
Last Name *
Email Address *
Sign up now to Global Coffee Report's newsletter and
keep up to date with everything coffee.
Subscribe
Login Forgot your password
Username
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Codice abbonamento: 089504
Host Pag. 176