RASSEGNA HOST 2017

FM CM. Similar in look and operation, these new models are equipped with foam and cleaning capabilities that

the original A600 didn’t have. Where Franke’s FoamMaster system was an add-on for the original A600, it’s fully

integrated into the new models. The innovative system allows the user to create a variety of hot or cold milk foam

consistencies depending on preference.

Franke offers two options for cleaning in its newest A600: the EasyClean system, where cleaning fluid is added

manually, or the CleanMaster, which has a built-in cleaning cartridge.

The A1000, which Franke debuted at Host 2016, is obviously the company’s superautomatic heavyweight, yet

the core unit is not much larger than the other models. True to the nature of most automatics, Franke’s systems

are compact and incorporate all the components needed to make a high-quality espresso. Most of its smaller

systems have bolt-on complementary products in addition to the FoamMaster, such as a milk cooler, flavour

station and cup warmer, that would ultimately make the complete system much larger in size.

Naturally, Franke’s biggest top-of-the-line superautomatic comes with all the bells and whistles. The A1000 has

an intelligent refrigeration unit for up to two types of milk that supply the integrated FoamMaster, an automatic

dosing station for up to six flavours and the fully automatic CleanMaster system.

Regardless of capacity, all Franke’s superautomatics come with an intuitive touchscreen display that buyers can

customise for their specific outlets. They’re also all internet capable, giving operators access to real-time user

data, sales figures and more. Even Franke customers with multiple high-volume outlet, and thus a network of

decentralised machines, can oversee their entire coffee business in real time.

Says Koller: “We want to help our customers create a seamless consumer experience in all their outlets while

having a seamless operating experience behind the scenes.”

Similar to its series of fully automatics, Franke produces a line of semiautomatics. As such, it debuted a brand

new semiautomatic at this year’s Host: the S700, which was specially developed for select roasters and coffee

shop chains in the US.

“It combines state-of-the-art fully automatic coffee processing technology with the manual, high-performance

frothing capabilities that a barista might want,” Koller tells

GCR

. “It’s perfect for the environment where you want

to take advantage of an automatic machine but also want to froth the milk. We’ve basically taken the same

elegant look and feel of our A series but adopted manual milk frothing technology.”

Koller admits that a semiautomatic – or even a traditional espresso machine – is only suited for particular

environments and baristas, which is why Franke has such a robust superautomatic collection.

“We’re not trying to compete with traditional machines or say coffee from superautomatics is better than coffee

from a barista using a traditional machine,” he says. “For us, it’s more to help coffee shop owners deliver the

same in-cup quality time and time again when they’re up against challenges like staff turnover or varying quality

across current baristas.”

Another customer challenge Franke is responding to is the regular adjustments a machine’s grinder requires.

“We’re introducing a breakthrough innovation in brewing technology – we call it Espresso 2.0,” Koller shares. “In

a nutshell, Espresso 2.0 automatically adjusts the grinder for every drink every time. Now the barista can focus

on the consumer experience instead of the grinder. It also produces better flavour extractions and elevates the

taste profile to further contribute to the consumer’s experience.”

The Espresso 2.0 flow-control technology is available on select A models and standard in all new S models.

At the end of the day, it’s the consumer experience that remains at the core of the Franke Coffee Systems

business. “A perfect cup of coffee can make almost any moment more wonderful,” touts the company website.

But in order to serve the perfect cup of coffee for that experience, outlets need the perfect machine. Fortunately,

Franke’s “wonderful product range features the perfect coffee machine to suit any requirements”.

Says Koller, “we’re constantly striving to elevate the consumer experience with unrivalled drink quality and

customisation. We want to bring the premium coffee shop experience to every environment, but with complete

flexibility to tailor to the consumer’s needs.”

GCR

About | Contact | Privacy Policy | Refund Policy | Delivery and Terms of Service

ABN: 51 127 239 212

Advertise

2 / 2

GCRMAG.COM

(WEB2)

Data

Pagina

Foglio

31-10-2017

Codice abbonamento: 089504

Host

Pag. 180

31/10/2017

Stampa Estera

International Press

Foglio

Sheet

2/2

Advertise

Contact

About

Home

Search

Share |

Posted on Friday 20th, October 2017.

Wega launches new communications campaign

Wega Macchine per C ffè i onc again attending HOST, the international fair for the hospitality profession and

world leader in the Horeca sector.

Now in its 40th edition, the fair will be h ld from 20 to 24 October in the pavilion of the Fiera Milano xhibition

centre in Rho.

On show in the Wega exhibiti n space (pavilion 24, stand D52 - D60) will be the company’s leading mac in s.

The Wega factory in Susegana, in the Veneto region of Northern Italy, covers an area of ver 20,000 square

metres, making it the biggest single coffee machine factory in the world.

The position of honour will be reserved for the My Concept machine, the flagship machine of the Green Line

range and the ultimate in energy saving and Wega technology. With its innovative functions, including the ability

to store different setti gs and communicate with mobile d vices, this completely customis ble coffee machine

aims to meet customers’ needs.

Visitors will also be able to get up close and perso al with the young, funky IO with its vibrant colours, a on

take on the Italian flag; the Polaris, high-performanc machin with futuristic bodywork enhanced by LED

lights on its side panels; the Vel Vintage, a real cult object for baristas who still prefer to prepare coffee using a

lever-operated machine; and the beautiful yet functional Mininova Classic, which brings elegance and versatility

to any space, acting a a d corativ object.

At the Milan fair, Wega Macchine per Caffè will also launch its new visual c mmunications programme “Wega

Dreamers”, designed to showcase the brand nd its different collections, conveying th values of the Wega

offering thr ug w rds and images.

An extremely evocative and emotional campaign which plays on a single theme, dreams, as Paolo Nadalet,

Managing Dir ctor of Wega, says: “Dreams are part of life. They c mplete it. Who has never had a dre m and

tried to make it come true? Dreams inspire us, they make the present more alive, more real for us. That’s why

we chose peopl who in their lives have taken a chance o a dream in order to achieve their goals, to turn their

dream into real life. Wom n and men who have decid d to pursue excellence, creati g exceptional stories. Just

like we do at Wega. And for eac person we have tied in a value that best expresses their personality nd at the

same time represents the characteristic which mak s each of the sev n Wega collections unique.”

First Name *

Last Name *

Email Address *

keep up to date with everything coffee.

Forgot your password

Username

••••••••

Magazine

News Features Events

Products

Codice abbonamento: 089504

Host

Pag. 176