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C
the Coffee and Tea area has risen by
16%
, those in the Bar and Coffee Machines and
Vending area
by 7%,
with the number of those offering Gelato and Pastry remaining
stable. The macroarea that combines the sweet Gelato and Pastry areas with
SIC –
International Coffee Show – accounts for no less than 37.5% of the 2,165 companies
present at the event overall
.
The figures do the talking: all the indicators are preceded by a plus sign.
From coffee bean to coffee cup, not to mention the coffee machine: if it’s true that at
HostMilano visitors can find everything required by the hospitality industry concentrated
in one place, it’s also true that the exhibitors at Sic not only include the
biggest names in
the industry but also many smaller, up-and-coming companies.
All testimony to the
vitality of a sector also confirmed by the latest data fromUCIMAC, the association
representing Espresso CoffeeMachineManufacturers and member of ANIMA-
Assofoodtec. Indeed, in Italy, the “Espresso coffee machine” industry reported a turnover
of 445million euro in 2016 with a 4.7% increase due in large part to the foreign market,
and an almost similar outlook is earmarked for this year (+4.5%). Exports are also on the
increase (up 3.8% last year and 4.3% in 2017), with a new development: although the main
target markets are still in Europe, there has been a sharp increase in the share gained by
Asian countries, particularly South Korea and China.
But there is also
good news from the Gelato and Pastry areas, where by now cones and
cups are seen as products suitable for all seasons and all latitudes in many countries
. As
a result, the sector is growing, to such an extent that, according toMINTEL, in 2016, 13
billion litres of ice-creamwere sold, with China, the USA and Japan leading the way as the
largest markets. Italians eat their way through 6.5 kilograms of gelato and Italy produces
the largest number of gelato machines, equating to a 325 million euro turnover, according
to ANIMA-Assofoodtec.
Coffee and gelato: their consumption goes global
The consumer of today will no longer settle for knowing where the rawmaterials come
from and recognising their quality, which they automatically expect to be excellent, but
now seeks something extra: an emotion, an experience.
Within this macroarea, we begin with the world of coffee, the perfect example of how the
passion for rawmaterials, plain and simple, has led to new possibilities and types of
consumption. Wondering why? An espresso coffee is no longer the only option available,
and the precious coffee bean can now be tasted in many shapes and forms, including
blends and single-origin varieties and with the use of extraction techniques not known of
until now. To put it simply, with coffee increasingly becoming an ingredient that is used in
newways, to such a degree that it has shot straight into the world of cocktails and is a
regular in the world of cooking, the world of coffee-maker production has adapted to this
trend. It has created equipment that is not only state-of-the-art but also capable of
offering users an extra touch of design in line with the glamorous contexts in which they
are used.
And a similar experience can be witnessed in the
world of gelato.
Although once the only
flavours that existed were the traditional ones: mainly strawberry, chocolate and vanilla,
today the sheer versatility of this food has been discovered and recognised. And indeed, in
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HostMilano 2017: Coffee Goes Global
at Sic, Becoming One with Gelato &
Pastry
By
ctPRESS
Posted on November 1, 2017
HostMilano 2017: coffee g es global at Sic,
becoming one with Gelato & Pastry.
5% of the 2,165 companies from 52 countries participating in Hostmilano 2017 are in
the Coffee & Tea – Bar Coffee Machines – Vending, Gelato & Pastry area.
The Exp rie ce Gallery is an exciting new att action at the 40th edition of HostMilano: an
experiential pathway that puts two adjoining and complementary sectors into contact,
Coffee and Gelato/Pastry.
Competitions, show cooking demonstrations and international workshops will take place
during the event.
Milan, 20 October 2017
– Never as united, never as similar. From coffee in all its forms and
preparations to the worlds of gelato and pastry, with their many creations destined for an
increasingly large public. And then the universe of coffee machines and bar, where
technological innovations go hand-in-hand with design and cutting edge customised
solutions.
At
HostMilano 2017, which opens its gates today u til October 24,
despite the cri is, the
hospitality industry is pre e ting clean bill of health. I fact e number of exhibitors in
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