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Host 2017 enlists over 800
exhibitors
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By
Clare Nicholls
May 23, 2016
Host 2017 is set to be even bigger than the 2015 edition.
The momentum is
continuing for the
next edition of
foodservice fair,
Host, with its 2017
trade show already
attracting over 800
exhibitors.
Next year’s
convention, set to take
place from 20-24
October at Fiera
Milano in Milan, Italy, will also feature two extra pavilions than previously,
covering 16 massive halls – the entire ground floor of the exhibition
centre.
The 2017 edition also marks the 40th running of the show.
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The foodservice equipment area for next year is now 63% reserved, with
coffee bar equipment space at 65% reserved.
Furthermore, 51% of tableware stands have sold out too.
The event will once again have an international feel, with 40% of
exhibitors coming from outside Italy – from 38 different countries.
Germany heads this list, with 15% of companies, followed closely by
Spain with 14%, France and the United States with 7% and the
Netherlands and Switzerland with 6%.
Alongside the main exhibition, the event will play host to demonstrations
and seminars, including workshops by the Foodservice Consultants
Society International (FCSI).
“Host is the jewel in the crown in our portfolio of events, and is a strategic
asset for at least three reasons,” said Corrado Peraboni, CEO of Fiera
Milano.
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/ HOST 2017 ENLISTS OVER 800 EXHIBITORS
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Last year’s edition of the Host exhibition in Milan has attracted international
plaudits following a record attendance of 187,602 (+24.3% compared with
2015’s show).
With 39% of visitors being from outside the local Italian market, the regional
attendees experiencing the fastest growth included: Europe, China, the US,
Russian-speaking countries and the Middle East.
Exhibitors too comprised a very global flavour – out of the 2,165 stands from 52
nations: 1,322 were Italians (+4.4%) and 843 were international (+13.4%).
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More than 20 countries were present at the show for the first time, such as
Christmas Island, Mariana Islands, Samoa; from the Indian Ocean, visitors from
Seychelles, Nepal, and Sub Saharan Africa: Rwanda, Zambia and Zimbabwe.
HostMilano is garnering more interest by international institutions too. The show
attracted Business Beyond Borders, an international project promoted by the
European Commission, which involves 240 companies from 53 countries in ov r
200 meetings, whereas Grupo Consular de América Latina y el Caribe N.I.
participated for the very first time, grouping together consular representations from
Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, El Salvador, Mexico,
Panama, Peru, Dominican Republic, Uruguay and Venezuela.
Sergio Morales, general secretary of the Gruppo Consolare Americana Latina e
Caraibi N.I. commented: “Our organisation constitutes an absolute novelty, so this
is first time we’re taking part in Host. There’s been a real boom in guests and
people interested not only in our novelty factor on the world m rk t, but also in the
activities and products that each of our countries can offer.
“We were really very pleased with the reception we had, the organisation of the fair
and above all the real business opportunities that we found and that we’ll certainly
continue to develop after Host.”
Business Beyond Borders participant Vesselin from Bulgaria added: “I’m
enthusiastic about Host and the opportunity I’ve had to take part in the European
BBB programme, during wh ch I was able to discuss numerous opportunities for
collaboration and cooperation on behalf of the companies I represent. I had nearly
20 meetings, finding many partners with good investment opportunities in Bulgaria,
and that’s fantastic for me.”
This edition also obtained Commercial Service certification, which is issued by the
US Department of Commerce exclusively to a small number of international fairs
that stand out for their ability to facilitate business.
Elsewhere, India Shivprasad, whose company is active in the opening of new
McDonald’s restaurants, detailed: “I’ve known Host for several years and I know
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