RASSEGNA HOST 2017_ESTERO

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A jury comprising professors from the Politecnico di Milano and
international industry experts will assess all the entries and award the
prizes to the products that demonstrate all the requisite elements.
The commission will consider three important factors in their
assessment:
• functional efficiency of the product or service
• effectiveness of product performance or usability of service
• innovation of mode of use and technology and benefits for users.
The winning entries will be awarded the ‘Label’, a distinctive plaque that
will put them in the spotlight at Host 2017 and at any future promotional
opportunities, and enter them in the Index of ‘Smart Products’ at Host
2017, where a dedicated exhibition and a specially designed itinerary will
further raise the visibility of these Smart and innovative developments.
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’s 187,602 visitors were international.
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Last year’s edition of the Host exhibition in Milan has attracted international
plaudits following a record attendance of 187,602 (+24.3% compared with
2015’s show).
With 39% of visitors being from outside the local Italian market, the regional
attendees experiencing the fastest growth included: Europe, China, the US,
Russian-speaking countries and the Middle East.
Exhibitors too comprised a very global flavour – out of the 2,165 stands from 52
nations: 1,322 were Italians (+4.4%) and 843 were international (+13.4%).
Story
More than 20 countries were present at the show for the first time, such as
Christmas Island, Mariana Islands, Samoa; from the Indian Ocean, visitors from
Seychelles, Nepal, and Sub Saharan Africa: Rwanda, Zambia and Zimbabwe.
HostMilano is garnering more interest by international institutions too. The show
attracted Business Beyond Borders, an international project promoted by the
European Commission, which involves 240 companies from 53 countries in over
200 meetings, whereas Grupo Consular de América Latina y el Caribe N.I.
participated for the very first time, grouping together consular representations from
Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, El Salvador, Mexico,
Panama, Peru, Dominican Republic, Uruguay and Venezuela.
Sergio Morales, general secretary of the Gruppo Consolare Americana Latina e
Caraibi N.I. commented: “Our organisation constitutes an absolute novelty, so this
is first time we’re taking part in Host. There’s been a real boom in guests and
people interested not only in our novelty factor on the world market, but also in the
activities and products that each of our countries can offer.
“We were really very pleased with the reception we had, the organisation of the fair
and above all the real business opportunities that we found and that we’ll certainly
continue to develop after Host.”
Business Beyond Borders participant Vesselin from Bulgaria added: “I’m
enthusiastic about Host and the opportunity I’ve had to take part in the European
BBB programme, during which I was able to discuss numerous opportunities for
collaboration and cooperation on behalf of the companies I represent. I had nearly
20 meetings, finding many partners with good investment opportunities in Bulgaria,
and that’s fantastic for me.”
This edition also obtained Commercial Service certification, which is issued by the
US Department of Commerce exclusively to a small number of international fairs
that stand out for their ability to facilitate business.
Elsewhere, India Shivprasad, whose company is active in the opening of new
McDonald’s restaurants, detailed: “I’ve known Host for several years and I know
icholls
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