RASSEGNA HOST 2017

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From the October 2017 issue.

Franke’s recipe for wonderful

Franke Coffee Systems has built a collection of semi- and superautomatics to ensure

the premium coffee shop experience is available to everyone.

With the tagline “Make it Wonderful”, it’s only appropriate that commercial automatic coffee machine producer

Franke Coffee Systems has been focusing on making its A-Series of superautomatics even more wonderful

during the past 12 months.

At this year’s Host Milano, Franke debuted the A400, a superautomatic suited for outlets that may only serve up

to 100 cups a day. The model completes the A-Series, which ranges from the A200’s capacity of 50 cups or

fewer all the way up to the A1000’s capacity of 250 cups or more. Depending on an outlet’s needs, Franke has a

model for the high end, the low end, and everything in between.

“We’re democratising the premium coffee shop experience by making it available to literally everyone,” says

Franke Coffee Systems’ Chief Marketing and Digital Innovation Officer, Patrick Koller. “[In line] with the growing

trend toward premium, milk-based coffee on the go, we’ve expanded the experience so coffee drinkers aren’t

limited to premium coffee shops. They don’t have to leave their environments to find premium coffee.”

He uses a traditional office environment as an example: “If you work in an office, you don’t actually have to leave

the office to have that premium coffee experience.”

Though Franke has a variety of customers, from offices and convenience stores to hotels and coffee shops,

most of its business comes from the high-volume environments. Says Koller, “historically we have a strong

heritage in the environments with high consumption”, but over the years – the past year in particular – the

company has expanded its collection to serve customers at every place on the spectrum.

The A400 finally completes the set. Koller says the A400 is best suited for lower-volume outlets, such as

convenience stores, hotel lobbies or offices, that may require the drink varieties the A200 lacks. “The A400 is

bridging the gap between lower volume and greater drink variety,” he tells

Global Coffee Report

. “With the A400,

we can now bring the sophisticated coffee experience to more consumers.”

The A200 is best suited for smaller outlets that don’t require as much customisation. The steamed milk and

flavour shot components are optional. In the middle of the spectrum is the A600, which is recommended for

outlets with daily output of 100 to 150 cups.

Although the A600 isn’t new, Franke debuted two advanced versions earlier this year: the A600 FM EC and A600

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Posted on Friday 20th, October 2017.

Wega launches new communications campaign

Wega Macchine per Caffè is once again attending HOST, the international fair for the hospitality profession and

world leader in the Horeca sector.

Now in its 40th edition, the fair will be held from 20 to 24 October in the pavilion of the Fiera Milano exhibition

centre in Rho.

On show in the Wega exhibition space (pavilion 24, stand D52 - D60) will be the company’s leading machines.

The Wega factory in Susegana, in the Veneto region of Northern Italy, covers an area of over 20,000 square

metres, making it the biggest single coffee machine factory in the world.

The position of honour will be reserved for the My Concept machine, the flagship machine of the Green Line

range and the ultimate in energy saving and Wega technology. With its innovative functions, including the ability

to store different settings and communicate with mobile devices, this completely customisable coffee machine

aims to meet customers’ needs.

Visitors will also be able to get up close and personal with the young, funky IO with its vibrant colours, a neon

take on the Italian flag; the Polaris, a high-performance machine with futuristic bodywork enhanced by LED

lights on its side panels; the Vela Vintage, a real cult object for baristas who still prefer to prepare coffee using a

lever-operated machine; and the beautiful yet functional Mininova Classic, which brings elegance and versatility

to any space, acting as a decorative object.

At the Milan fair, Wega Macchine per Caffè will also launch its new visual communications programme “Wega

Dreamers”, designed to showcase the brand and its different collections, conveying the values of the Wega

offering through words and images.

An extremely evocative and emotional campaign which plays on a single theme, dreams, as Paolo Nadalet,

Managing Director of Wega, says: “Dreams are part of life. They complete it. Who has never had a dream and

tried to make it come true? Dreams inspire us, they make the present more alive, more real for us. That’s why

we chose people who in their lives have taken a chance on a dream in order to achieve their goals, to turn their

dream into real life. Women and men who have decided to pursue excellence, creating exceptional stories. Just

like we do at Wega. And for each person we have tied in a value that best expresses their personality and at the

same time represents the characteristic which makes each of the seven Wega collections unique.”